Here are some of the best practices for Growth Hacking.

1. Stay up to date

Part of the nature of growth marketing is understanding industry trends and discovering new tactics or advertising units to take advantage of growth opportunities.

Staying up to date is important. There are techniques that worked a few years ago but don’t work well today.

2. Collect emails, social logs and shares.

Growth Marketing works best when there is “free” communication with users and potential users.

Once you have a user’s email address or they sign up through a social channel for your website, you have their attention (sort of) and anything you post is more likely to get in front of them than ever. free form.

Don’t pay to acquire the same customer twice.

3. Create strong content.

No matter what you do or sell online, Internet users demand quality. Consumers see news and blogs every day. CBS News claims that we see ~5,000 ads per week and we see a lot of crap.

You will only be successful online with great content. This can come in the form of a great blog, great photography if you have an eCommerce business, or a great piece of software if you’re selling a product.

Focus on the customer and do something great for others to share and consume.

4. Focus narrowly.

The Internet is full of people. In addition to creating strong content, don’t try to do everything.

Said again, the Internet is huge! When you focus narrowly, you become an expert in a field and people will associate you or your website with that service or product.

When a customer or user has an association vector for your brand or service, their cost to acquire and re-associate it is much lower.

5. The test.

Do you have any doubt that your order will arrive at your home in a few days? We all have proof that Amazon is whom it claims to be, from extensive news coverage and our own experience ordering from Amazon. I have every reason to believe that the package I ordered today from Amazon will arrive in the next few days.

So unless you’re Amazon, The New York Times, Google, or some other big brand, no one has any reason to believe your website is the real deal.

Use media evidence, social proof, and customer testimonials to build a strong brand and increase your trust factor.

6. Think creatively.

There is no Growth Marketing playbook. The nuances of every business are different and tactics have vastly different effects across industries and time. Even great ideas tire over time.

Consumer sentiment may change or competitors begin to imitate tactics that work well, driving up costs under more intense competition.

The first to move chip will always have the advantage when it comes to growth.

The good news is that thinking smart about growth is more important than thinking creatively.

There are certain frames of reference for thinking about the growth that will make you sharper at spotting growth opportunities.



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